Monday 23 July 2007

Pigeon Hole Generation: Puritain-Millenium


There is so much talk in popular culture about Baby Boomers, Generation X, Generation Y and so on.

These generation generalizations have taken a firm root in our subconscious minds, is this where we tip our hats at marketing masterminds?

Yet there is little to no agreement and consistency as to what constitutes the parameters of these 'types' or what to use as the base of measurement - technology, birth rate, social behaviour - the list is endless.

Depending on whose approach you take I am from Generation Jones, Generation X, Generation MTV, 13th Generation and Generation Y.

Hello identity crisis.

I hadn't even heard of some of them. My favourite is the 13th Generation as it includes "devil-child films" as one of its parameters.

Given I am not a self-absorbed Baby Boomer; might as well stick to the stereotyping; I thought it was interesting to see some of the labels that generations past have been labeled with.

The good:
- Glorious Generation, 1648–1673
- Gilded Generation, 1822-1842
- Enlightenment Generation, 1674–1700
- Jazz Age (no dates)
- Greatest Generation, 1911-1924
- Beat Generation, 1950s-1960s

The Bad:
- Puritan Generation, 1588–1617
- Silent Generation, 1925-1942
- Missionary Generation, 1860-1882
- Lost Generation, 1883–1900

No matter when you were born there is at least one generation stereotype at your disposal.

By comparison astrological signs seem reliable and accurate. Maybe marketing will focus on those next.

source- wikipedia

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