Firstly I probably should admit that I didn't realize that there was an 'Old' World of CocaCola®; it opened in 1990; so the 'New' World of CocaCola® was a double surprise.
Both 'museums' are in Atlanta, USA.
Here are some of the the new 'attractions' offered at the new world:
- 'Thrilling' 4-D Theater (who knew 3D wasn't enough when it comes to carbonated drinks!)
- World's largest collection of Coke memorabilia
- Fully functioning bottling line that produces commemorative bottles of CocaCola®
- Tasting experience with over 70 different products to sample
- Pop Culture Gallery featuring works by artists such as Andy Warhol and Steve Penley
- World-famous CocaCola® Polar Bear
Putting my skepticism aside about a company taking it over the edge with self-proclaimed cultural value, I do think they do have a couple of valid claims. After all, Coke is responsible for our visual image of Santa. However, Andy Warhol deliberately made art out of ordinary day-to-day objects because they were accessible and not significant seems to have been a bit lost on them, but that's ok.
Why CocaCola® had to create a 'World' instead of a mere museum like everyone else I will not contest, business is business, even when it's a musuem, sorry, 'World'.
To me Coke will always be the giant ball in the middle of ocean that they used for advertising when I was a little kid, which I have attached below.