London 2012 - Logo Smogo!

I just don't understand.

How can the same city that is the capital of the country that has produced such exceptional creators and forward thinkers such as William Morris, Paul Smith, William Blake, Vivienne Westward, Shakespeare, Alexander McQueen, Damien Hirst, Alfred Hitchcock, Sam Taylor Wood, Sex Pistols, Pierre Marco White, Conran and even Elton John produce THIS!

The outcomes of English creativity isn't always to everyone's taste, as the list above demonstrates, however it's usually edgy and uncompromising also 'cool' and innovative and demonstrates undeniable talent.

With such an incredible sources of creativity available, how can this be the best they could do for the Olympics Logo?

As my friend mused 'Bananarama called they want their style back.'

What a disappointment.