Paul Rand was responsible for iconic icons for IBM, ABC (America), UPS, etc.
- Heller, Steven. “Thoughts on Rand.” Print, May–June 1997: 106–109+
He almost singlehandedly convinced business that design was an effective tool. [. . .] Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits.
If you are an admirer of graphic design, especially graphic design history you will enjoy this 4 minute tribute commemorating Rand's posthumous induction to the One Club Hall of Fame.
It demonstrates Rand's talent, had some great thoughts on the principles of design, and is very visually enjoyable to watch.
To watch the short film, click here.